Reddit's Invisible Brain:
A web woven from the threads
An analytical deep-dive into 858,488 hyperlinks across 67,180 subreddits.
Introduction
Reddit feels chaotic on the surface. Millions of users. Tens of thousands of communities.
Endless threads branching, colliding, and disappearing every day. It looks like random noise.
Yet, beneath that noise there lies some structure
We know that reddit communities form around shared interests. Links between them show how ideas move from one place to another.
Some communities attract attention, others redirect it.
Conflict spreads through these connections, and language shifts depending on who is speaking and who is being discussed.
Taken together, these interactions reveal that Reddit is not just a collection of posts,
but a living network shaped by how communities connect and respond to one another. It is almost like a living network. Which leads us to question:
What does this collective brain look like when examined through different lenses?
This will not be a story about individual posts or viral moments.
But one that uncovers the hidden patterns that emerge when millions of small actions accumulate.
Let's dive into Reddit's collective consciousness and uncover the patterns within.
Reddit's Hidden Architecture
The Map: Continents and Roads
Reddit has 50,000+ subreddits. If we treat every subreddit as totally unique, we get lost in the small details and miss the bigger picture. So, we start with a simple idea: group similar communities into a smaller number of “continents”.
To do that, we use subreddit embeddings: a 300-dimensional fingerprint for every subreddit. Two subreddits have similar fingerprints when similar users post in them. That means the embeddings capture something powerful: not what a subreddit claims to be, but what it shares with others through real user behavior.
This is the moment the story becomes measurable: Reddit stops being a list of names and becomes a landscape. Allowing us to ask: What does this landscape look like when we compress it into a human-scale map?
The 40 continents of Reddit
Each subreddit has a 300-dimensional embedding. That's very powerful, however it's hard to visualize. So before clustering, we used PCA to reduce the number of dimensions while maintaining most of the information.
We used PCA (Principal Component Analysis) to verify that the data has structure, 90% of its variance is captured in only 50 dimensions, then applied K-Means clustering.
We had a clear goal: compress 50k+ communities into a manageable list. This simplifies Reddit's vast landscape into a map we can actually grasp. And to do so, we use K-Means, which groups the subreddits into 40 topic blocs (Politics, Music, Sports, Tech, and so on).
However, we quickly encounter a big issue: algorithms don't understand human culture. They don't understand parody, irony or sarcasm. So we have to interfere to maintain some of the details that get lost in the algorithm: we manually correct a small set of edge cases. Not to “cheat” the system but to keep the map meaningful for a human reader.
Explore the map: Hover over any node to see the representative subreddits that define that cluster.
Now we have the continents. But a still map with no movement cannot describe the ever moving nature of reddit's threads. The real story starts when we ask: if Reddit has continents what paths connect them?
If subreddits communicate, what paths connect them?
Our “paths” are hyperlinks: when subreddit A links to subreddit B it's a form of communication that can be either friendly, hostile or just neutral. Each link is not just a connection but it carries a specific tone. By tracking link tone at scale, we can track how both attention and conflicts travel across Reddit.
Uplifting links
Sometimes a subreddit links to another community simply to share something positive or noteworthy. The conversation that follows isn't about winning or competing, it simply adds gratitude, empathy, or humor. These links quietly weave Reddit's web, using attention to amplify and celebrate rather than to attack.
Provocative links
Other links point to content as a form of critique or callout. The original post can serve as a proxy for a wider cultural debate, and the discussion often escalates into mockery or even outrage. These links show how conflict and scrutiny spread across the platform.
This raises the core tone question: when one subreddit links to another, is it usually an attack or is it more often a peaceful share / a positive recommendation?
How are most of the links?
The answer may surprise you: negative links are rare. Even across different topic communities, most links are positive or neutral. Within-cluster links are 93.6% positive or neutral, and cross-cluster links are 88.9% positive or neutral. Negative links are the exception, showing that Reddit's discussion threads are generally collaborative rather than combative.
Now that we have a better understanding of the links between subreddits, we can turn to a new question: how is the activity distributed across the platform? Are most of the interactions concentrated in a handful of communities, or is engagement spread out more evenly
Where do most interactions concentrate?
The two plots below answer that directly. The left chart shows the subreddits that send the most links (the loudest broadcasters). The right chart shows the subreddits that receive the most links (the biggest magnets of attention).
The pattern is clear: interactions on Reddit are not evenly distributed. A few communities act like megaphones (they link out constantly), while a few massive hubs (like broad Q&A and general interest subreddits) act like public squares where everyone points, reacts, and piles in.
But volume alone doesn't tell us the whole story. High activity doesn't inherently mean a community is dominating or being attacked. The same patterns of linking can reflect very different roles depending on context. And this is where the story becomes interesting: these high-volume linkers are not always “bad”, and these high-volume targets are not always “victims”. Sometimes a community is a curator that boosts content. Sometimes it is a watchdog that calls out others. Sometimes it is a lightning rod that absorbs reactions simply because it is big.
This raises a clear follow up question what role does each of the main actors play in the network? Who are the amplifiers, the critics, the bridges, and the punching bags of Reddit?
The 4 main roles
After mapping the continents, we zoom in on the voice each cluster tends to produce.
We can use four roles to classify most of the Subreddits:
Supportive: Large number of outgoing positive links,
Controversial: High number of incoming negative links,
Critical: High number of outgoing negative links.
Reddit's Social Compass
Interactive: Scroll to zoom, drag to pan. Hover for details.
X-Axis: positivity (Outgoing) | Y-Axis: Controversy (Incoming)
To see how these roles manifest in practice, we mapped the top 200 active subreddits
The results are striking: Communities generating or attracting negative links (Critical and Controversial) are present, but they make up only a small fraction compared to the much larger Supportive clusters. This helps explain why Reddit can feel both peaceful and chaotic: most interactions are constructive, while a small number of communities produce a disproportionate share of friction.
The Nervous System
We've mapped individual subreddits, but to understand the ecosystem, we need to zoom out to the 40 topic clusters we identified earlier. Does r/Politics behave like r/Gaming? Is r/Tech more hostile than r/Sports?
These aren't isolated dots on a chart ,they're living communities wired together by thousands of hyperlinks. Below, we visualize Reddit's complete neural network: clusters grouped by social role, connected by the conversations that flow between them.
The Synapses of Influence: Reddit's nervous system visualized as a hierarchical edge bundling diagram.
Which Topics Dominate Each Role?
The network shows connections, but not composition. Politics and Gaming both appear,but do they play the same role? Let's break down the topic clusters that fill each of the four archetypes.
Influential
The hubs. These clusters sit at the center of attention and shape what “average Reddit” sees. Their power is reach: they don't need to be extreme to dominate the flow of links. The "Help/Advice/Q&A" cluster is the most influential on Reddit (83.5%), followed closely by "Lifestyle" and "Tech."
If Influential clusters are where attention concentrates, Supportive clusters are where attention turns into care.
Supportive
The helpers. These clusters turn participation into support: advice, empathy, coping, recovery, and practical help. Their outbound links tend to uplift or guide, not to punish.
But not every community exists to help or inform. Some exist to fight.
Controversial
The lightning rods. They don't always start fights, but fights find them. Threads here turn into battlegrounds, and links often carry “look at this” energy, supportive or hostile. Unsurprisingly, Politics/Extremism takes the top spot. Interestingly, Meta-Commentary (subreddits that talk about Reddit) is the second most controversial. When you police the internet, the internet fights back.
The last role is different: it's not just “where fights happen,” but “where fights are produced.”
Critical
The takedown specialists. These clusters are built around critique, mockery, and drama. They define themselves by what they oppose. Politics and Meta-Commentary appear here again. This reveals a "Dual Role": The most Critical communities are often the most Controversial. They are locked in a cycle of attacking and being attacked.
We have now identified the actors: we know who promotes (Supportive) and who attacks( Critical).
We can now try to analyze the Network itself.
The Network Fabric
To truly understand the map, we need to ask: which communities hold the most influence? Who sets the stage, who bridges isolated corners, and who ultimately shapes what users encounter?
Up to now, we treated Reddit like a flat map: continents (topics) and paths (hyperlinks). But power is not distributed evenly. Power is not about being “right” or “loud”, it's about position: who sits at the center, who acts as a bridge, and who everyone points at
To understand the "Power Game" of Reddit, we calculated PageRank (prestige) and Betweenness (influence) for every cluster. This tells us who actually holds the keys to the kingdom.
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Betweenness: Do shortest paths from other nodes pass through this node?
B(v) = Σs≠v≠t num of shortest paths from s to t that go through v
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PageRank: How “important” are the nodes, judging by their global connectivity?
r = α PT r + (1 − α) vwhere r denotes the rank of all nodes, P is the transition matrix, and v is a uniform personalization vector.
Prestige Leaders
Who gets the most links?
These are the "Main Characters." Utility leads, but Humor (Memes) is a close second.
- 1 Help/Advice/Q&A 1.86
- 2 Memes/Cute/Funny 0.98
- 3 Technology/Hardware 0.89
- 4 Gaming-AAA Titles 0.77
- 5 Lifestyle/Outdoor 0.75
Bridge Leaders
Who connects the unconnected?
Meta-Commentary and Advice are the glue holding the network together.
- 1 Meta-Commentary 3.00
- 2 Help/Advice/Q&A 3.00
- 3 Tech/Cryptocurrency 1.00
- 4 Sports/American 1.00
- 5 Technology/Hardware 1.00
Note: Values shown are PageRank scores × 10,000 for readability
The takeaway is simple: Reddit is not flat. A small set of hubs shape discovery, and a unique set of bridges connect the silos.
So the next question is unavoidable: when conflict happens, does it follow these power lines?
Rivalries and Fault Lines
The Main Event Matchups: A look at the two highest-volume conflicts on the platform.
We tracked the Top 20 rivalries on Reddit. We visualized them as a "Circle of Conflict." Each community has its own color. The Ribbons represent attacks, colored by the aggressor.
The Circle of Conflict
Interactive: Hover over any cluster name (the outer labels) to isolate its enemies.
Key Insight: The "One-Sided" Wars
Politics/Extremism sit at the center of the network's crossfire. They are linked to and attacked from multiple directions, from geographic communities to tech forums and shitposting hubs, making them the network's primary punching bag.Another striking pattern is the thick band between Help/Advice and Memes, likely the largest cultural clash on the site: earnest problem-solvers colliding with irony, humor, and casual trolling.
Together, these patterns clarify what power looks like on Reddit. High PageRank (Prestige) doesn't protect you, it makes you a target. Help/Advice and Politics are the biggest hubs, so they draw the most fire. On Reddit, you don't get to be powerful without getting into a fight.
But conflict is only half the story.
If we flip the filter from "Hostile" to "Supportive," a completely different map emerges.
So the next question becomes: Who are the allies?
Friendships and Safe Harbors
Not every link is an attack. In fact, supportive links vastly outnumber the hostile ones.
Below, we mapped the Top 20 Alliances, the communities that consistently support each other.
The Ribbons represent support, colored by the community offering it.
The Circle of Trust
Interactive: Hover over any cluster name to see its network of allies.
Key Insight: Unexpected Alliances
While ideological rivals clash loudly, many alliances form around shared interests. Strong support networks emerge between communities centered on Music, Games, and Sports.
Even Politics and Activism show a softer side: sending substantial supportive traffic toward Lifestyle and Home communities. Perhaps even the most engaged activists need spaces to step back and recharge.
So far, we have focused on Mutual relationships. Rivals exchange attacks, allies support one another. But Reddit is rarely symmetrical.
In many cases, hostility flows in only one direction. Some communities attack repeatedly, while others rarely respond. What happens when a community becomes a target for many, yet never strikes back?
Punching Bags and Bullies: Who dishes out the most hits and who absorbs them?
Not every target is a victim, and not every attacker is "evil." But the network gives us a concrete way to tell the difference: net negativity flow, the amount of negative links a continent receives minus what it sends.
This immediately separates two groups. Some communities act as punching bags, absorbing negativity from many directions. Others are bullies, consistently sending negativity outward. The distinction is crucial: being controversial because you are highly visible is very different from being aggressive by design.
The Flow of Hate: Red nodes (left) export toxicity → Central hub → Blue nodes (right) absorb it. Drag nodes to reposition.
The Bullies (Net Aggressors)
1. Meta-Commentary (+24,821)
Sends 28,872 negative links, receives 4,051. Aggressive by design, their culture is documenting drama and calling out bad posts.
2. Politics/Activism (+3,448)
Exports outrage as advocacy. Calling out injustice requires negative links.
3. Shitposting (+2,422)
Trolling by design. This IS bullying, it's the entire point.
The Punching Bags (Net Victims)
1. Memes (-9,601)
Receives 11,241, sends 1,640. A 6.9x imbalance. Humor attracts counter-mockery.
2. Help/Advice (-7,963)
Receives 11,589, sends 3,626. A 3.2x imbalance. Attacked for trying to be constructive.
3. Lifestyle (-3,686)
Receives 3,941, sends 255. A 15.5x imbalance. Non-confrontational communities don't fight back.
The punching bags tend to be mainstream hubs: highly visible, generic and easy to mock. On Reddit scale is a liability. The attackers, by contrast, are often smaller niche communities that define themselves through opposition. For them hostility isn't incidental, it becomes their identity.
This imbalance shows up clearly in the numbers. Meta-Commentary's net aggression (+24,821) is 2.6x larger than the biggest victim's deficit (Memes: -9,601). Negativity doesn't spread evenly, it concentrates at its source and then fans out across many targets. A small number of aggressive communities generate a disproportionate share of hostile links.
The Contagion Effect
Being attacked increases the likelihood of attacking others (r=0.42, p < 0.001). Toxicity is infectious.. Yet some communities resist it's pull. Help/Advice receives 11,589 negative links yet only sends 3,626. A strong positive identity appears to act as a buffer.
Even so, this still doesn't resolve the core moral question. We can try reframing the story to have a better picture: Do attacks on Reddit mostly punch down or punch up?
The Power Struggle (David and Goliath): do small communities attack the big ones?
The default assumption is bullying: powerful communities crushing weaker ones. The network provides us with a clean way to test this. For each negative link, compare the source's PageRank to the target's.
If the source is larger than the target, that's punching down. If the source is smaller than the target, that's insurgency: punching up. This is one of the few times Power can be quantified and analyzed.
The Insurgency Revelation
A striking 73.9% of attacks punch UP. This shatters the bullying narrative. Reddit isn't a platform where powerful communities crush weaker ones, it's a platform where smaller, less influential communities target the powerful.
Low-PageRank attackers are ideologically extreme, status-seeking, and resentful. They view mainstream communities as corrupt establishment and attacking popular targets is the fastest way to gain attention.
The internet's populist rage flows upward. On Reddit, hostility is less a tool of oppression than a tool of insurgency.
So far, we've mapped external conflict. But the real culture emerges when communities turn their energy inward. What happens when they attack themselves?
Inside the walls: The semantics of the network
External conflict grabs the headline. Internal conflict defines the culture.
We've seen how communities interact with their neighbors, now we ask: how do they treat themselves?
When communities turn inward, they follow one of two paths. Some experience internal strife, frequently clashing within their own ranks, we can label them as BattleGrounds. Others maintain internal peace. However, peace itself takes two forms: Crossroads which stay connected to the world while remaining civil internally and Refuges who isolate themselves entirely, locked away but content.
We visualized these patterns as a kind of physical geography:
Fig 2. The Archipelago of Reddit. A conceptual map of Purity (Isolation) vs. Civility.
A Tour of the Islands
The Refuges (Top Right)
Peaceful, isolated islands in the clouds. These communities ignore the outside world,
not out of hate, but out of contentment. They are self-sufficient.
(e.g., Hobbies, Niche Interests, My Little Pony)
Quiet. Self-contained. Civil.
Connected. High-traffic. Stable.
Crossroads (Top Left)
Bustling, connected hubs of the network.
These communities trade links constantly with the outside world while maintaining high internal civility.
(e.g., Games, Entertainment, Science)
The Battlegrounds (Bottom Left)
Turbulent, conflict-prone lands. These communities are defined by high internal conflict.
They don't just fight outsiders, they fight among themselves as well.
(e.g., Politics/Extremism, Meta-Commentary)
High heat. High drama. Self-conflict.
Exploring these islands makes one thing clear: isolation does not imply hostility. While Battlegrounds buzz with internal conflict, the most secluded communities remain remarkably civil. This leads to an important insight.
The Purity Principle: Isolation ≠ Toxicity
Echo chambers are assumed to be toxic. Yet, surprisingly the most isolated communities frequently turn out to be the most civil.
To test this, we measured two dimensions: Purity (the percentage of links that remain within the cluster's boundaries) and Internal Civility (the percentage of within-cluster links that are positive or neutral). High purity indicates an echo chamber structure. High civility indicates a peaceful community.
Interactive: Hover over cluster names or lines to highlight. Green lines sloping upward = Refuges (the paradox). Red lines = Battlegrounds (expected pattern).
The Japanese cluster demonstrates this paradox perfectly: 91.8% purity (highly isolated) yet 99.8% internal civility (remarkably peaceful). The assumption that isolation breeds toxicity does not hold.
Isolation arises from self-sufficiency, not dogmatism. Football fans and hobbyist communities thrive without needing extensive external links, while science and health communities rely on broad connections to survive.
The Takeaway: Isolation isn't inherently bad.
The most peaceful corners of Reddit are often the most secluded, whereas some of the most connected communities experience the highest levels of toxicity.
At this point, we've mapped the Structure, Power, Conflict, and the Isolation. But structure alone is just a container. To truly understand the soul of Reddit, we must turn to the content itself.
Next Up: The Language of the Hive Mind.
The Language of Reddit
LIWC reveals what attention sounds like.
So far, we've mapped Reddit's geography (continents), traffic (links), power (PageRank and betweenness), and conflict (rivalries, punching bags, insurgency). One missing remains: it's voice, the psychological and linguistic style communities use when interacting with each other.
A community that sends 10,000 negative links could be trolling, critiquing, or conducting intellectual warfare, and you can't tell the difference from the network graph alone.
We capture this layer using LIWC (Linguistic Inquiry and Word Count) which detects anger ("hate," "kill"), anxiety ("worried," "nervous"), social focus ("we" vs "they"), cognitive style ("because," "therefore"), and 65 other dimensions.
For example: The sentence "I think you're completely wrong because your logic fails" scores high on Certainty ("completely"), Cognitive Processing ("think," "logic"), and Negation ("wrong"). Meanwhile, "You're a f***ing idiot" scores high on Anger and Swearing, but zero on Insight.
Four roles, four voices
The network roles weren't just structural, they also reveal distinct linguistic types. By comparing the relative lift of key LIWC features within each role to the global baseline, we can see how each type of community communicates.
Role fingerprints: LIWC dimensions elevated in each role (relative lift vs global mean).
Critical
Communities defined by outrage and outgroup focus. They show elevated levels of anger, anxiety, sadness, frequently using “they” to point outward. Higher certainty signals confident condemnation rather than hesitation.
Controversial
Conflict magnets. Their linguistic profile mirrors Critical but with lower intensity: they attract fights, absorb heat, and keep discussions unstable.
Influential
The baseline voice of “average Reddit.” Most of their LIWC features hover near the global mean, indicating that their influence comes more from network position than emotional tone.
Supportive
Low heat, high care. These communities show reduced anger and slightly more tentative language, signaling that help is offered cautiously rather than combatively.
The Asymmetry Paradox: How You Speak vs. How People Speak About You
The four roles describe group averages, but each subreddit has its own personality. Thus a more nuanced question emerges: does a community's own tone match how others talk about it? To explore this, we compare outgoing anger (how a subreddit expresses itself) with incoming anger (how others direct their words toward it).
Asymmetry: outgoing anger (blue) vs incoming anger (red) for high-anger targets.
Think of it as a heat map of attention: some communities radiate heat outward, sparking conflict and tension, while others draw it in, absorbing reactions from across the network. On Reddit, tone doesn't simply flow; it collects, concentrates, and shapes the landscape of conversation.
Emotional vs. Cognitive Conflict
Our analysis found a distinct split in how communities attack. We measured Emotional Negativity (Anger + Swearing) versus Cognitive Negativity (Insight + Causal words). This reveals two very different types of hostile communities.
The numbers that will be mentioned represents the linguistic density. A Troll Score of 0.091 means nearly 9% of the words in those attacks are angry or profane;a raw emotional outburst.
In contrast, a high Critic Score means the attacks are packed with analytical words like because, reason, or therefore, signaling a debate rather than a fight.
The Trolls (Emotional)
Dominant Signal: Anger + Swearing
Our data identifies NSFW (Score: 0.091) and Music (0.090) as the most emotionally aggressive clusters. Surprisingly, even My Little Pony ranks in the top 5 proving that their wars are just as visceral as political ones.
As seen in this example, the conflict is performative. The attacks are short, profane, and focused on "stupidity" rather than factual error. They don't want to correct you; they want to upset you.
The Critics
Dominant Signal: Cognitive Negativity
(High Insight, Cause, Logic words)
The data crowns Science/Academia (Score: 0.047) and Help/Advice (0.044) as the leaders of this style. They utilize logic as a weapon, scoring high on words like "because," "problem," and "if/then". In the example, the user isn't just angry; they are dismantling an argument about p-values using causal logic. They explain why the other person is wrong.
The Bridge Builder’s dictionary
Finally, we asked what makes a community a true connector : a bridge between the different islands. High betweenness correlates with a distinctly human style: informal, social, and even slightly anxious. Bridges communicate like regular people, not institutions.
They don't dominate through certainty or authority. Instead, they succeed by being accessible: using casual language, agreement cues, social framing, and everyday topics that invite participation from diverse communities.
The Vocabulary of War, Peace, and Isolation
We analyzed attacks, supports, and isolation to find common patterns in how communities speak. Our data reveals distinct linguistic codes that predict whether a community will fight or connect.
The Attack. When Reddit fights, it doesn't debate, it curses. We found that swearing is 10.1× higher in negative links compared to positive ones. Anger is 8.2× higher, and sexualized insults appear 3.8× more often. Nearly 1 in 50 words in a negative link is profane, confirming that online conflict is largely emotional warfare, not intellectual debate.
The Religion and Tribal Effect. Surprisingly, religious language ("God," "faith," "sin") is a top predictor of conflict (r=0.60). This suggests that moralizing issues makes compromise impossible. Similarly, we found that "Outgroup" language ("they," "them") predicts internal cannibalism. Communities obsessed with outsiders eventually turn on themselves, political communities, for example, suffer from 14.9% internal negativity.
The Isolation Paradox. Finally, we looked at what keeps communities apart. We expected dogmatic, "certain" language to create echo chambers, but found no relationship (r=0.074). Isolation isn't about being closed-minded, it's about specificity.
Conclusion
Reddit isn't what we thought it was. We expected a platform where the powerful crush the weak, where echo chambers breed toxicity, and where conflict spreads like wildfire. What we found was far more nuanced,and honestly, more interesting.
The rage flows upward, not downward. Small communities attack large ones, not the other way around. Isolation doesn't create hate,it creates peace in unexpected places. The most civil corners of Reddit are often the most private. And when communities do fight, they don't use logic,they use emotion. Swearing, tribal language, and moral absolutes dominate conflict, while health and science language builds bridges.
Here's the paradox: 90% of Reddit is positive, yet it feels toxic. Why? Because a tiny fraction of aggressive communities generate disproportionate noise. Negativity concentrates at its source, then scatters across many targets. A few bullies export hate to dozens of victims. The platform's architecture rewards civility with power, but allows small pockets of toxicity to punch far above their weight.
What does this mean for building better online communities? Stop treating isolation as the enemy,it's often a refuge. Start recognizing that bridges aren't authorities; they're informal, anxious, social connectors who speak like regular people. And most importantly, understand that toxicity is contagious but curable. Strong community identity acts as a vaccine against hate.
Reddit is a living map of human attention, emotion, and connection. Its collective mind is chaotic, surprisingly civil, and constantly evolving. By mapping its invisible architecture,structure, power, conflict, isolation, and voice,we've glimpsed patterns that challenge our assumptions about online behavior. The story Reddit tells about itself is messier than the headlines, and far more human than the algorithms.
A note on limitations: The data spans 2014-2017, missing recent platform changes, focused on English-speaking communities, introducing geographical bias. LIWC captures patterns but misses sarcasm and intent. We analyzed structure, not causation,correlation doesn't prove why things happen. But the patterns are real, the numbers check out, and the story is worth hearing.
Now it's your turn. Dive into the network below, select a cluster, and watch Reddit's brain light up. See for yourself how communities connect, clash, and coexist in this sprawling digital ecosystem.
Explore the Full Network
Select any cluster from the dropdown to explore its network connections. Node size represents influence (PageRank)—bigger nodes are more powerful in the network. Node color shows internal civility: ● Civil (>95% positive), ● Mixed, ● Toxic (<90% positive). Green links represent supportive connections, red links show attacks. Hover over any node to see detailed stats: cluster name, size (number of subreddits), dominant role (Influential/Supportive/Critical/Controversial), internal civility percentage, PageRank score, and LIWC psychological composition (anger, anxiety, certainty, social focus). Switch between clusters to compare how different communities,Politics vs Gaming, Science vs Memes,connect and conflict across Reddit's landscape.
References
– Most illustrative images on this website have been generated using Google Gemini.
– Reddit community icons and screenshots are from publicly available subreddits.
– Data sources: Reddit Hyperlink Network (Kumar et al., 2018) and Subreddit Embeddings (Olson & Neal, 2015).
– This website is built with Jekyll and hosted on GitHub.
– Interactive visualizations created with D3.js and Plotly.
– Statistical analysis and charts generated in Python using pandas, numpy, matplotlib, seaborn, networkx, and scikit-learn.
– Complete analysis pipeline and code available in our GitHub repository.